HR Technology Interview: TecHR Interview with Joe Edwards, Executive Director, Tonic3 & W3 It is also easier to digest a video on a mobile device versus reading a long string of text. The candidate gets a much better picture of what the role will be in only one minute versus reading a long text description and then researching the company’s website, which is much more time consuming. Through short video job ads, candidates not only read and hear about the hiring company and the job description, they have a better understanding of the environment, culture, brand, and duties with still images, B-Roll, music, colors and more.
A strong employer branding message is needed to sway candidates and even if an organization can attract the best applicants to apply, candidates are likely already receiving an offer from another employer before having been able to schedule a first interview.ĭigi-Me overcomes today’s recruitment challenges by “showing and telling” a story. Employers are not only trying to win business over their competitors, but top talent as well. With unemployment hovering around 4% and the demand for niche skill sets outweighing supply, it is a highly competitive job market. The Company expects rapid adoption of video capabilities to complement internet text postings because of dominant trends in consumer preferences driven by technology: high penetration of smart mobile devices, video streaming, social media, and the dramatic increase in video consumption among all demographics.Digi-Me, a digital technology company that is revolutionizing the way employers of all sizes and across all industries are recruiting today’s top talent with 60-second compelling and engaging video job ads, has partnered with Phenom People to offer easy to implement video content recruitment tactics.
To provide perspective, the development of internet-based employment services enabled employers to eliminate 92% of newsprint classified ads from 2000 -2009, as classified ad spending dropped from $8.5 billion to $750 million.
Management estimates its video services potentially constitute 10% of the talent acquisition market, of which an estimated 10% is actually reachable by Digi-Me, resulting in a global, addressable market opportunity of $4 billion. Because Digi-Me’s target customers and service providers are global themselves, and because its cloud-based technology platform is global and completely scalable as well, management believes Digi-Me is capable of addressing the global talent acquisition market.
#DIGIME THE GREAT SOFTWARE#
represents approximately one-third of the world market and that the Global Talent Acquisition Market exceeds $400 billion (Market Line).ĭigi-Me believes that all players in the talent acquisition market – whether employers or their software and service providers – will benefit from the use of video for employment advertising and employer branding. Segments in the talent acquisition market are the recruitment software providers, which will grow to $3 billion in 2015 with growth rates of 14.3% over the past 5 years. The market is growing in many segments including staffing firms, which are expected to achieve $125 billion in revenue in 2015. Digi-Me operates in the staffing and recruiting, also termed talent acquisition, segment of the human resources technology market.